jordan howard - Founder & president

Bio

Jordan Howard is a storyweaver and entrepreneur, working across impact, media, policy + entertainment over the last 15 years. She’s collaborated with brands to authentically engage the next-generation through systemic impact across culture. Jordan has been on a mission to shft the way brands engage millennials and gen z in sustainability, education, politics, racial justice, and healthcare. 

Prior to launching Shftspace, Jordan was SVP, Brand Partnerships at Story Lab, a production studio within Dentsu Aegis Network working directly with CMOs of Procter & Gamble and LVMH to give them a data + impact centered briefing on investing in gen z + millennials by innovating across their supply chain through their media and content. While building, developing, and deploying “Water Boxes” with 501CThree and Jaden Smith to bring the engineered solution to the water crisis in Flint in 2019. 

Over the years, Jordan has led strategies and advised on cultural properties that continue to create engagement verticals for Fortune 500 brands, d2c models, grassroots nonprofits, and government entities. Dell, Warner Bros., Hulu, Planned Parenthood, Ab-InBev, Om Healthcare, Cities United, Microsoft, U.S. State Department, Casey Family Programs, Creative Artists Agency, U.S. Green Building Council, Alliance for Climate Education Wise Entertainment, Just Water and more have been clients over the years. 

As a speaker, she has spoken to over 30,000 people in at least 8 different countries, including opening up for Secretary of State Hillary Clinton. Ebony Magazine named her Ebony’s Power 100, as one of the most influential African Americans in the country. Jordan has sat on and built advisory boards since her teen years.

She currently sits on the board for The People’s Townhall, The Redford Center, Worn Again Technologies to continue creating unique ways to invest, empower, and equip the next-gen in marginalized communities across the globe.